Rome, April 22, 2022 – The “Italian Flavors” project was presented in the Cavour Room of the Ministry of Agricultural, Food and Forestry Policies, a hub of over 500 square meters dedicated to the excellence of Italian agri-food that will be inaugurated on the occasion of the 11th edition of the World Chilli Pepper Trade Fair, scheduled in Rieti from 24 to 28 August.
The project, born from the collaboration between the Centro Appennino del Terminillo “C. Jucci “, of the University of Perugia and Blumen Group company, wants to be a space for comparison and analysis between the segment stakeholders, which aims to raise awareness of the importance of Italian seeds and in general uniqueness of Made in Italy and the Mediterranean Diet.
“The Fair, thanks to ‘Italian Flavors’ – declares Livio Rositani, president of the ‘Rieti Cuore Piccante‘ Association, organizer of the World Chilli Pepper Trade Fair – becomes a multiplier for the promotion of the supply chain, production and transformation of agricultural products intended for food. The partnership between Blumen Group and the Centro Appennino ‘C. Jucci’. In the next few weeks, will implement a project that will host in the heart of the Rieti plain, in addition to chilli, other varieties that characterize the Mediterranean Diet“.
“With this event we are called to observe, and to remember, the typical characteristics of our products, the reference supply chains and our organoleptic uniqueness that make Italy a unique land full of riches. Through the knowledge, promotion and enhancement of Italian products, we reaffirm once again the centrality of our farmers and our agri-food industry which represent an excellence of which to be proud”, states the undersecretary of Mipaaf, Francesco Battistoni, recalling the recent launch of the ban on supply chain contracts, one billion and 200 million complementary to the #PNRR.
Read the information leaflet of the “Italian flavors” project.
Watch the video of the conference at the Mipaaf 👇🏻